Residents in any community rely on their association website to be stay informed about the latest news and events. For an HOA, COA, or condo association, a website is an essential communication tool to engage with residents.

In today’s world, many people get their news online. An association website can be a one-stop destination for residents to find the latest information on what’s happening in their community. It also can provide information about upcoming events, meeting minutes, and job postings.

So why should your association have a website? And what features should you look for in a good one? Read on to find out!

 

 

The Benefits of an Association Website

An association website provides many benefits, including the following:

1. Better Communication

In an increasingly digital world, more and more people look to their phones and other devices to keep them up to date. An association website can be a great way to keep residents connected and give them the latest news about issues and events throughout the community.

For instance, if you’re planning a block party or holiday get together, you can post information about it on your website and enable residents to register, regardless of whether it’s a free event or one for which you’re selling tickets. You also can use your website to share election slates, contact information for local services, and much more. This will help keep everyone in the loop.

2. Improved Image and Reputation

Few assets help improve your association’s image and reputation the way a well-designed website can. A professional site shows that you keep up with the times and are committed to providing residents with the latest information.

Make sure to include features like an event calendar, news section, and photo gallery so you really show off your community. The more impressive your website, the better your association will look to potential residents.

3. Increased Engagement

An association website can be a great way to increase engagement among residents. Make it easy for people to find information about upcoming events and meetings, and they’re are more likely to attend.

Here are just a few of the unique ways you can engage residents on your website:

• Use a calendar to post information about upcoming events. This way, people can easily see what’s happening and when.
• Create a forum or message board where residents can discuss topics of interest. This is a great way to get people talking and sharing ideas.
• Use social media integration to post news and updates automatically to your residents’ Facebook or Twitter feeds. This is an easy way to ensure that everyone sees your content.

4. Boost Revenue

Have you ever connected the dots between your association website and your bottom line? If not, now is the time to start.

Your website actually can boost your association’s revenues. For example, use it to sell tickets to events or promote branded products. You also can collect online payments for dues or fees. Your website can help you generate revenue in myriad ways—it just takes a little creativity!

5. Save Money

At the end of the day, every association is looking for ways to save money—and a website actually can help you do just that.

For example, an online payment system can help you save on processing fees. You also can post digital copies of newsletters and other documents, and use your website to reduce paper waste. Used correctly, a website can be a great way to save your association money.

Things to Look for in a Good Association Website

Now that you know the benefits of an association website, it’s time to start shopping around for one. Here are a few things to look for in a good association website:

1. User-Friendly Design

The design of your website should be easy to navigate and user friendly. Residents should be able to find essential information and materials without any trouble.

2. Mobile-Friendly Design

A responsive, mobile-friendly website is a must. More and more people use their smartphones and tablets to access the internet. If your website isn’t designed to look good on all sizes of screens, you’ll lose out on a lot of potential traffic.

3. SEO-Friendly Content

If you want your website to be successful, you need to make sure it’s optimized for search engines. This means including keyword-rich content and making sure all of your pages are properly linked.

4. Resident-Friendly Features

As we mentioned earlier, your website should be packed with features that will engage and inform residents. Some of the best features to look for include an event calendar, news section, and photo gallery.

5. Secure Hosting

Make sure your website is hosted on a secure server. This will help protect your site from hackers and other security threats, and preserve the privacy of the important information you provide.

Keep these things in mind, and you can be sure to find an excellent association website that will meet all of your needs.

Build a Better Association Website Today

Now that you know the benefits of having an association website, it’s time to start building one! Partner with a reputable website design company that specializes in creating HOA websites for associations. They will be able to help you create a website that is user friendly, mobile friendly, and packed with the features your residents need.

Don’t wait—start building a better association website today!